How we collect, use, and protect the information you share with Kongu Kalyanam.
Last updated: July 6, 2026
Important notice
By using the Kongu Kalyanam app, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. Please read this document carefully.
1
Introduction
Welcome to KonguKalyanam ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our matrimonial application and services.
2
Information we collect
2.1 Personal information
We collect the following personal information during profile creation and usage:
Basic information
Full name
Email address
Phone number
Date of birth
Time of birth
Place of birth (including latitude and longitude coordinates)
Number of brothers and sisters (married/unmarried)
Location information
Country, state, city, village
Current address
Work location
Birth place coordinates for astrological matching
Educational and professional information
Education level
Course name and college name
Occupation and employment type
Company name
Annual income
Asset details and value
Lifestyle information
Eating habits (vegetarian/non-vegetarian)
Smoking and drinking habits
Hobbies and interests
Languages known
About section/personal description
Lifestyle notes
Partner preferences
Preferred age range, height, weight
Preferred complexion, body type
Preferred marital status
Preferred education and occupation
Preferred income range
Preferred location (country, state, city)
Preferred caste and subcaste
Preferred lifestyle habits
Preferred dosh types
2.2 Technical information
Device information and identifiers
Advertising ID (Android app)
Meta Pixel cookies on this website (_fbp, _fbc)
IP address and location data
App usage analytics
Online status and last active time
Profile view history
Interaction patterns within the app
2.3 Communication data
Messages exchanged with other users
Interest requests sent and received
Contact view history
Chat thread information
3
How we use your information
3.1 Primary services
Profile creation and display: to create and display your matrimonial profile to potential matches
Matchmaking: to suggest compatible matches based on your preferences and profile information
Communication: to facilitate communication between users through our platform
Account management: to manage your account, authentication, and customer support
3.2 External matching services
Astrological matching: we share your birth date and birth time with external astrological matching API providers to calculate compatibility scores
Enhanced matchmaking: we may use external algorithms and services to improve match quality and recommendations
3.3 Marketing and promotion
Social media presence: we use user profiles and photos in our social media pages (Instagram, Facebook) for promotional purposes
Advertising materials: user profiles may be featured in our advertisements and promotional videos
Success stories: with consent, we may share success stories and testimonials
3.4 Analytics and improvement
App analytics: to understand user behavior and improve our services
Performance monitoring: to ensure app functionality and user experience
Feature development: to develop new features based on user needs
4
Information sharing and disclosure
4.1 Within our platform
Your profile information is visible to other verified users based on your privacy settings
Match suggestions and compatibility information are shared with potential matches
Your online status and last active time are visible to other users
4.2 Third-party services
Astrological services: birth date and birth time are shared with external astrological matching API providers
Cloud storage: profile photos and documents are stored using Firebase Storage services
Authentication: we use Firebase Authentication for secure user login and account management
4.3 Social media and marketing
Selected user profiles (with photos) are used on our official social media accounts (Instagram, Facebook)
Profile information may be used in advertising campaigns, promotional videos, and marketing materials
No personal contact information is shared in public marketing materials
4.4 Advertising partners (Meta Platforms — Facebook and Instagram)
We advertise KonguKalyanam on Facebook and Instagram and measure how those advertisements perform. For this limited purpose we share the following information with Meta Platforms:
Hashed identifiers: your phone number and email address may be shared in hashed (SHA-256 encoded) form to build advertising audiences (such as Custom Audiences and lookalike audiences) and to measure advertising results — Meta cannot read the original values, uses them only for matching against its own accounts, and deletes the hashes after matching
Website events: the Meta Pixel and Meta Conversions API report events such as registration and profile completion, together with browser identifiers (the _fbp and _fbc cookies), so we can attribute them to our advertising campaigns
App events: in our Android app, events such as installation, registration, profile completion, expressing interest, and plan purchases are shared through the Facebook SDK together with your device’s Advertising ID
What we never share for advertising: your photos, horoscope/jadhagam details, chat messages, and partner preferences
Withdrawing consent: contact us at any time (see Section 12) to be removed from the advertising audiences we have uploaded and excluded from future sharing; you can also manage your ad preferences in your Facebook/Instagram settings and reset or delete your Advertising ID in your device settings
4.5 Legal requirements
We may disclose your information when required by law, legal process, or government request.
5
Data security
5.1 Security measures
We implement industry-standard security measures to protect your personal information
All data is encrypted during transmission and storage
Regular security audits and updates are performed
Access to personal data is restricted to authorized personnel only
5.2 Photo security
Profile photos are stored securely using Firebase Storage with appropriate access controls
Photo uploads are processed through secure channels
Users can control photo visibility settings
6
Your rights and choices
6.1 Profile management
Update or modify your profile information at any time
Control visibility of your profile to other users
Manage your photo uploads and visibility
Set communication preferences
6.2 Data control
Access: request a copy of your personal data
Correction: update or correct inaccurate information
Deletion: request deletion of your account and associated data
Portability: request your data in a portable format
Advertising opt-out: withdraw consent for sharing hashed identifiers with our advertising partners (see Section 4.4)
6.3 Communication controls
Block or report other users
Control who can view your contact information
Manage interest requests and communications
Opt-out of promotional communications
7
Data retention
7.1 Active accounts
Profile information is retained while your account remains active
Communication history is maintained for the duration of your account
Analytics data may be retained for service improvement purposes
7.2 Account deletion
Upon account deletion, we remove your profile from active searches and matches
Some data may be retained for legal compliance and security purposes
Backup data is removed within 90 days of account deletion
8
Children's privacy
Our services are intended for users who are 18 years of age or older. We do not knowingly collect personal information from children under 18. If we become aware of such collection, we will take steps to delete the information immediately.
12. Contact information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
This Privacy Policy is designed to comply with applicable data protection laws, including the Information Technology Act, 2000 (India), the Digital Personal Data Protection Act, 2023 and DPDP Rules (India), GDPR where applicable, and other relevant local and international privacy regulations.