Legal · Privacy

Privacy Policy

தனியுரிமைக் கொள்கை

How we collect, use, and protect the information you share with Kongu Kalyanam.

Last updated: July 6, 2026

Important notice

By using the Kongu Kalyanam app, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. Please read this document carefully.

1

Introduction

Welcome to KonguKalyanam ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our matrimonial application and services.

2

Information we collect

2.1 Personal information

We collect the following personal information during profile creation and usage:

Basic information

  • Full name
  • Email address
  • Phone number
  • Date of birth
  • Time of birth
  • Place of birth (including latitude and longitude coordinates)
  • Gender
  • Profile ID (automatically generated)

Physical characteristics

  • Height and weight
  • Body type
  • Complexion
  • Photos (profile photos, jadhagam photos, certificate photos)

Family and background

  • Caste and subcaste
  • Religion
  • Star (nakshatra) and star quarter
  • Dosh information
  • Marital status
  • Number of children (if applicable)
  • Family status and details
  • Father's and mother's occupation and alive status
  • Number of brothers and sisters (married/unmarried)

Location information

  • Country, state, city, village
  • Current address
  • Work location
  • Birth place coordinates for astrological matching

Educational and professional information

  • Education level
  • Course name and college name
  • Occupation and employment type
  • Company name
  • Annual income
  • Asset details and value

Lifestyle information

  • Eating habits (vegetarian/non-vegetarian)
  • Smoking and drinking habits
  • Hobbies and interests
  • Languages known
  • About section/personal description
  • Lifestyle notes

Partner preferences

  • Preferred age range, height, weight
  • Preferred complexion, body type
  • Preferred marital status
  • Preferred education and occupation
  • Preferred income range
  • Preferred location (country, state, city)
  • Preferred caste and subcaste
  • Preferred lifestyle habits
  • Preferred dosh types

2.2 Technical information

  • Device information and identifiers
  • Advertising ID (Android app)
  • Meta Pixel cookies on this website (_fbp, _fbc)
  • IP address and location data
  • App usage analytics
  • Online status and last active time
  • Profile view history
  • Interaction patterns within the app

2.3 Communication data

  • Messages exchanged with other users
  • Interest requests sent and received
  • Contact view history
  • Chat thread information
3

How we use your information

3.1 Primary services

  • Profile creation and display: to create and display your matrimonial profile to potential matches
  • Matchmaking: to suggest compatible matches based on your preferences and profile information
  • Communication: to facilitate communication between users through our platform
  • Account management: to manage your account, authentication, and customer support

3.2 External matching services

  • Astrological matching: we share your birth date and birth time with external astrological matching API providers to calculate compatibility scores
  • Enhanced matchmaking: we may use external algorithms and services to improve match quality and recommendations

3.3 Marketing and promotion

  • Social media presence: we use user profiles and photos in our social media pages (Instagram, Facebook) for promotional purposes
  • Advertising materials: user profiles may be featured in our advertisements and promotional videos
  • Success stories: with consent, we may share success stories and testimonials

3.4 Analytics and improvement

  • App analytics: to understand user behavior and improve our services
  • Performance monitoring: to ensure app functionality and user experience
  • Feature development: to develop new features based on user needs
4

Information sharing and disclosure

4.1 Within our platform

  • Your profile information is visible to other verified users based on your privacy settings
  • Match suggestions and compatibility information are shared with potential matches
  • Your online status and last active time are visible to other users

4.2 Third-party services

  • Astrological services: birth date and birth time are shared with external astrological matching API providers
  • Cloud storage: profile photos and documents are stored using Firebase Storage services
  • Authentication: we use Firebase Authentication for secure user login and account management

4.3 Social media and marketing

  • Selected user profiles (with photos) are used on our official social media accounts (Instagram, Facebook)
  • Profile information may be used in advertising campaigns, promotional videos, and marketing materials
  • No personal contact information is shared in public marketing materials

4.4 Advertising partners (Meta Platforms — Facebook and Instagram)

We advertise KonguKalyanam on Facebook and Instagram and measure how those advertisements perform. For this limited purpose we share the following information with Meta Platforms:

  • Hashed identifiers: your phone number and email address may be shared in hashed (SHA-256 encoded) form to build advertising audiences (such as Custom Audiences and lookalike audiences) and to measure advertising results — Meta cannot read the original values, uses them only for matching against its own accounts, and deletes the hashes after matching
  • Website events: the Meta Pixel and Meta Conversions API report events such as registration and profile completion, together with browser identifiers (the _fbp and _fbc cookies), so we can attribute them to our advertising campaigns
  • App events: in our Android app, events such as installation, registration, profile completion, expressing interest, and plan purchases are shared through the Facebook SDK together with your device’s Advertising ID
  • What we never share for advertising: your photos, horoscope/jadhagam details, chat messages, and partner preferences
  • Withdrawing consent: contact us at any time (see Section 12) to be removed from the advertising audiences we have uploaded and excluded from future sharing; you can also manage your ad preferences in your Facebook/Instagram settings and reset or delete your Advertising ID in your device settings

4.5 Legal requirements

We may disclose your information when required by law, legal process, or government request.

5

Data security

5.1 Security measures

  • We implement industry-standard security measures to protect your personal information
  • All data is encrypted during transmission and storage
  • Regular security audits and updates are performed
  • Access to personal data is restricted to authorized personnel only

5.2 Photo security

  • Profile photos are stored securely using Firebase Storage with appropriate access controls
  • Photo uploads are processed through secure channels
  • Users can control photo visibility settings
6

Your rights and choices

6.1 Profile management

  • Update or modify your profile information at any time
  • Control visibility of your profile to other users
  • Manage your photo uploads and visibility
  • Set communication preferences

6.2 Data control

  • Access: request a copy of your personal data
  • Correction: update or correct inaccurate information
  • Deletion: request deletion of your account and associated data
  • Portability: request your data in a portable format
  • Advertising opt-out: withdraw consent for sharing hashed identifiers with our advertising partners (see Section 4.4)

6.3 Communication controls

  • Block or report other users
  • Control who can view your contact information
  • Manage interest requests and communications
  • Opt-out of promotional communications
7

Data retention

7.1 Active accounts

  • Profile information is retained while your account remains active
  • Communication history is maintained for the duration of your account
  • Analytics data may be retained for service improvement purposes

7.2 Account deletion

  • Upon account deletion, we remove your profile from active searches and matches
  • Some data may be retained for legal compliance and security purposes
  • Backup data is removed within 90 days of account deletion
8

Children's privacy

Our services are intended for users who are 18 years of age or older. We do not knowingly collect personal information from children under 18. If we become aware of such collection, we will take steps to delete the information immediately.

12. Contact information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Compliance

This Privacy Policy is designed to comply with applicable data protection laws, including the Information Technology Act, 2000 (India), the Digital Personal Data Protection Act, 2023 and DPDP Rules (India), GDPR where applicable, and other relevant local and international privacy regulations.